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https://www.cardboardrobotcreative.com/wp-content/uploads/2023/05/Featured_03.jpg364274Transforming Tomorrow Brand Reposition I had the opportunity to lead a brand repositioning project for Southern Cross University. The existing brand was rigid and did not allow for tailored experiences to specific audiences. To address this, the CMO conducted market research and internal dialogue, which I was fortunate enough to be part of, to gather... Read more